Video marketing is a hugely popular tool amongst people trying to promote a brand or a company. It is used to increase engagements on social media and certain posts as videos tend to make more people ‘bite’, meaning they would tend to watch a video more and would just scroll past a simple post with a photo. According to a report by HubSpot research, 50% of consumers want to see brands using more videos, this is more than any other form of marketing in the report.

Videos are useful for entertainment purposes. Being able to make them funny/compelling gives you…

Marketing trends over the last 20 years have changed dramatically. Modern marketing is a lot more fast paced and trying to keep up with the trends. One of these trends is influencer marketing. An influencer is someone who has a big following in the social media world. This means the person has a large audience of people who more than likely look up to them or at least trust them and what they have to say. …

Chicago is experiencing some of the coldest weather ever reported in the United States and it has dropped to a dangerous level. This has led to a state emergency being called by the Governor. With reports of temperatures droping to -46 celsius and wind chill factors making it feel like -60, there is a real cause for concern for the people of Chicago.

Right now, there is a polar vortex over Chicago, The polar vortex is part of a low-pressure system, and just like other lows this one spins as winds blow in toward the lower pressure at the center…

Andrew O’Connor

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IS THE INTERNET KILLING JOURNALISM?

The internet is weird and wonderful and ever evolving. IT’s like a handy little sidekick to have, whenever you want to know something just grab your smart phone (we all have them now) and type in a few key words and within seconds you’ll have thousands of answers, great? Right? Well, not In all circumstances, smartphones and the internet are killing the journalism industry, no one wants to buy the paper anymore, that’s old fashioned and costs money. The majority of people now will get their news through social media apps like…

Andrew O'Connor

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